Small business owners will agree that branding is very important. Most people when starting up a new business put a lot of time, effort and money on getting their logo and branding right.

But it doesn’t – or at least shouldn’t – end there.

Your brand reflects the very essence of your business – what you do, how and why you do it and what it is that makes your business unique – all of these things form part of your brand. And of course your logo and brand identity play a large part too.

At Muggins, we specialise in producing printed mugs for businesses – most of them very small businesses. In fact we pride ourselves on working with other small businesses like ours.

One of our first ever customers, Digital Sparkles, is a digital marketing training and coaching business based in Consett (about 25 minutes from Muggins HQ). Every day, business owner Nicola invites other business owners into her training suite to spend time working on their businesses instead of in them, doing things that help them to grow and develop.

So it always makes us very excited, every time Nicola and her delegates share photos on social media, to see the branded mugs we printed in 2017 being put to good use on a daily basis.

For a lot of businesses, our brand identity follows us round in everything we do – from our business cards to our social media platforms, our marketing brochures to our office decor.

Having branded mugs (and coasters, mousemats and other promo items) help to strengthen our brand in its domestic environment (ie our own offices/premises). They help our customers understand that our brands are important to us and they care about what we do.

Whether you use branded mugs as giveaways or just to serve tea and coffee to your office guests – we can help. Get in touch with Muggins today to find out how.

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